报告题目：An investigation on the impact of counterfeiting and traceability in the secondary market

报告人：Hubert Pun教授

报告时间：2021年11月11日上午8：50—10：20

腾讯会议ID: 814 560 174

 

报告摘要：It is not uncommon for customers who intend to buy a used product in the secondary market to end up with a counterfeit because they have imperfect information about product authenticity. Blockchain technology is being piloted as a cutting-edge solution to this challenge.  In this paper, we use a two-period game to study the impact of utilizing a traceability tool (e.g., blockchain) for combating counterfeits in the secondary market. In the first period, a manufacturer sells a new product to customers. At the end of the first period, some of these customers would sell their product as used good to an authentic used goods reseller. In the second period, there is a secondary market that has two firms: the used goods reseller and a deceptive counterfeiter. Customers know that new products from the manufacturer are genuine, but they are uninformed about authenticity information in the secondary market. The manufacturer suffers reputation damage when customers buy a fake product unknowingly. The manufacturer has the option to implement traceability to reveal product information so that customers can identify which products in the secondary market are authentic. Our results show that, even when the cost of implementing traceability is negligible, the manufacturer can be better off incurring reputation damage rather than adopting the tool. Further, the used goods reseller can be worse off from traceability, even though it is not responsible for the implementation cost and benefits from the tool’s signaling capability. We also demonstrate that the counterfeiter can benefit as a result of traceability. When the traceability implementation cost is intermediate, traceability lowers consumer surplus. The winning situation of traceability is achieved only when the used product has a sufficiently higher quality than the counterfeits.

讲座嘉宾介绍：

Hubert Pun，博士、加拿大西安大略大学（Western University）毅伟商学院管理科学系终身教授、博士生导师。他于1998年在加拿大不列颠哥伦比亚大学获得学士学位，于2001年在加拿大西蒙弗雷泽大学获得硕士学位，于2010年在美国印第安纳大学获得博士学位。2010年到现在一直在加拿大西安大略大学管理科学系任教。其主要研究领域包括区块链、营销-运营、竞合、仿冒产品、供应链管理及医疗运营管理。他在Manufacturing & Service Operations Management, Production and Operations Management, Journal of Operations Management 等UT/Dallas24种经济管理类国际公认顶级期刊上发表学术论文多篇。目前担任International Journal of Production Research副主编、Production and Operations Management编委会委员以及Production and Operations Management, European Journal of Operational Research, Decision Sciences等期刊的特约审稿人。